KILLABYTE

Every day, brands co-opt the world of video games a little more.
They shove their ads in. They shove their products in. They even shove their actual stores into Roblox.

Spark, New Zealand’s biggest and oldest telco, asked us to help them enter gaming. We knew we had one shot.

So we threw the biggest gaming festival New Zealand has ever seen.

But when people arrived, they didn’t just walk in to any gaming festival.

They walked in to a giant playable co-op game: where every single attendee fought one giant final boss; Byte.

My Role: Lead Strategist
Helping build Spark’s positioning within gaming, colloborating with every creative, designer and partner under the sun to bring this event and idea to life, from scratch. Leading the year two gaming strategy off the back of Killabyte’s success.

“I haven’t been a part of anything like that. Ever.”
– Bravemage4676, Killabyte winner