ABOUT...ME
Raised in New Zealand. Have some tenuous french connections and grandparents who made tiny pastries for a living. Did the arts thing, perfected how to bluff my way through university, then fell in to strategy.
I’ve now worked at Colenso for three years; what some would call a rigorous strategic bootcamp. Or baptisim by fire. But it’s had huge pay-off – because Colenso tends to make great work, that works. [And it’s extremely fun.]
During my time here, I’ve helped win pitches for Medibank, Fortescue and Delivereasy, and shaped strategies and campaigns for a whole host of epic clients, including Spark [New Zealand’s biggest telco] and Skinny [Spark’s little cousin].
I wrote my first awards paper for Pīkari Mai, a plug-in that hijacked Coronation news with indigenous journalism, in 72 hours - and won an Effie, despite having no tangible results. I can spin a yarn if the cause is worthy.
“I don’t like giving compliments, so let’s just say, ‘she’s not bad’.”
– Rob Campbell, Colenso CSO
Work History
Colenso BBDO
Intermediate Strategist | 2 years
Strategic Researcher | 1 year
Intermediate Strategist | 2 years
Strategic Researcher | 1 year
ArtNow.co.nz
Website and Social Coordinator | 2 years 8 months
University of Auckland
Research Assistant – Summer Scholarship | 1 year
Research Assistant – Summer Scholarship | 1 year
Colenso BBDO
Account Management Internship | 3 months
Account Management Internship | 3 months
Education
University of Auckland Full Undergraduate Scholarship
Bachelor of Arts / First-Class Honours, Art History
Stockholm University Exchange
Bachelor of Arts / First-Class Honours, Art History
Stockholm University Exchange